Vol. 5 No. 2 (2026): March

Articles

• The Effect of Green Product Quality, Price Perception, and Emotional Branding on Green Customer Loyalty in Avoskin Skincare Products

  Yohana Pedra Napitupulu ⁽¹⁾ , Audita Nuvriasari ⁽²⁾

  ⁽¹⁾ Universitas Mercu Buana Yogyakarta, Indonesia

  ⁽²⁾ Universitas Mercu Buana Yogyakarta, Indonesia

  
  

  79-90

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  Abstract: 59 | DOI : https://doi.org/10.54518/ebh.5.2.2026.1016
  

• The Use of Palm Oil Final Effluent as Solid Soap to Support a Sustainable Economy

  Nova Kharisma ⁽¹⁾

  ⁽¹⁾ Politeknik Negeri Sriwijaya, Indonesia

  
  

  91-100

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  Abstract: 6 | DOI : https://doi.org/10.54518/ebh.5.2.2026.1009
  

• The Effect of Green Product Attributes, Green Trust, and Environmental Awareness on Purchase Intention to Buy Greenwash Detergent

  Ferdinan Sandro Simangunsong ⁽¹⁾ , Audita Nuvriasari ⁽²⁾

  ⁽¹⁾ Universitas Mercu Buana Yogyakarta, Indonesia

  ⁽²⁾ Universitas Mercu Buana Yogyakarta, Indonesia

  
  

  101-112

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  Abstract: 233 | DOI : https://doi.org/10.54518/ebh.5.2.2026.1052
  

• QRIS as an Instrument for Indonesia’s Economic Statecrafts in Facing the Global Payment System

  Hanna Daniella Talakua ⁽¹⁾ , Mareyta Anabelle Situmorang ⁽²⁾ , Meiliven Maqdeline Marentek ⁽³⁾ , Sheila Maureen Sapta Simbolon ⁽⁴⁾ , Sophia Kristeny Dew Kumolontang ⁽⁵⁾

  ⁽¹⁾ Universitas Diponegoro, Indonesia

  ⁽²⁾ Universitas Diponegoro

  ⁽³⁾ Universitas Diponegoro, Indonesia

  ⁽⁴⁾ Universitas Diponegoro, Indonesia

  ⁽⁵⁾ Universitas Diponegoro, Indonesia

  
  

  113-124

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  Abstract: 24 | DOI : https://doi.org/10.54518/ebh.5.2.2026.1011
  

• Market Orientation, Digital Marketing, and Product Innovation Strengthen Competitive Advantage of Cake and Bakery SMEs

  Amanda Tri Agustina ⁽¹⁾ , Audita Nuvriasari ⁽²⁾

  ⁽¹⁾ Universitas Mercu Buana Yogyakarta, Indonesia

  ⁽²⁾ Universitas Mercu Buana Yogyakarta, Indonesia

  
  

  125-136

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  Abstract: 193 | DOI : https://doi.org/10.54518/ebh.5.2.2026.1050
  

• Socio-Economic and Cognitive Impacts of Iodine Deficiency Disorders: A Systematic Literature Review with Implications for Indonesia

  Tamam Nur Rohman ⁽¹⁾

  ⁽¹⁾ Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha, Indonesia

  
  

  137-146

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  Abstract: 5 | DOI : https://doi.org/10.54518/ebh.5.2.2026.1114
  

• The Influence of Live Streaming, Influencer Marketing, and e-WOM on Skintific Repurchase Intention on Shopee

  Juniati ⁽¹⁾ , Audita Nuvriasari ⁽²⁾

  ⁽¹⁾ Universitas Mercu Buana Yogyakarta, Indonesia

  ⁽²⁾ Universitas Mercu Buana Yogyakarta, Indonesia

  
  

  147-158

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  Abstract: 166 | DOI : https://doi.org/10.54518/ebh.5.2.2026.1048