Phatriscia P, Nuvriasari A. The Influence of Celebrity Endorsement, Content Marketing, and Brand Trust on Generation Z’s Purchase Intention in Shopee. Arthatama [Internet]. 2025 Dec. 31 [cited 2026 Jul. 6];9(2):522-36. Available from: https://lifescifi.com/journal/index.php/art/article/view/1017