Lumbantobing, Citra Biola, and Mirwan Surya Perdhana. “Evolving Marketing Strategies of BRI: Digital Transformation Insights (2014-2024)”. Arthatama: Journal of Business Management and Accounting, vol. 9, no. 1, June 2025, pp. 113-22, doi:10.54518/art.9.1.2025.652.