PHATRISCIA, Praba; NUVRIASARI, Audita. The Influence of Celebrity Endorsement, Content Marketing, and Brand Trust on Generation Z’s Purchase Intention in Shopee. Arthatama: Journal of Business Management and Accounting, [S. l.], v. 9, n. 2, p. 522–536, 2025. DOI: 10.54518/art.9.2.2025.1017. Disponível em: https://lifescifi.com/journal/index.php/art/article/view/1017. Acesso em: 6 jul. 2026.