SITUMORANG, Anggi Ardani Br; RIZKY, M. Chaerul; ADINATA, Aqilla Tri; WULANDARI, Dwi; OKTAVIA, Suci. The Role of Creativity, Challenges, and MSME Management Strategies in Empowering Generation Z . Research Horizon, [S. l.], v. 5, n. 4, p. 1089–1098, 2025. DOI: 10.54518/rh.5.4.2025.610. Disponível em: https://lifescifi.com/journal/index.php/RH/article/view/610. Acesso em: 11 may. 2026.