SAFINA, Maria; KUSUMA, Kumara Adji; SARI, Dewi Komala. The Influence of Live Streaming, Content Marketing, and Brand Ambassadors on Purchasing Decisions for Fashion Products on TikTok. Research Horizon, [S. l.], v. 5, n. 2, p. 261–272, 2025. DOI: 10.54518/rh.5.2.2025.551. Disponível em: https://lifescifi.com/journal/index.php/RH/article/view/551. Acesso em: 20 apr. 2026.